Amazon’s Alexa is undergoing its biggest overhaul since debuting more than a decade ago.

On Wednesday, Amazon said it was giving Alexa a new brain powered by generative artificial intelligence. The update, called Alexa+, is set to make the virtual assistant more conversational and helpful in booking concert tickets, coordinating calendars and suggesting food to be delivered. Alexa+ will cost $19.99 a month or be included for customers who pay for Amazon’s Prime membership program, which costs $14.99 a month. It will begin rolling out next month.

“Until right this moment, right this moment, we have been limited by the technology,” Panos Panay, the head of Amazon’s devices, said at a media event. “Alexa+ is that trusted assistant that can help you conduct your life and your home.”

With the changes, Amazon is aiming to catch up in generative A.I. for everyday users. While the Seattle company has in recent months made up for lost time in A.I. products and services that it sells to businesses and other organizations, its grip on consumer A.I. products has been narrower. Alexa’s upgrades, which were first teased in 2023, are Amazon’s biggest bet on becoming a force in consumer A.I.

The moves are also an opportunity to reboot Alexa, which has been perceived as having fallen behind other virtual assistants. In recent years, Alexa’s growth in the United States has generally stagnated, according to the research firm Consumer Intelligence Research Partners, with people turning to the assistant for only a few main tasks, such as setting timers and alarms,PINASWIN88 playing music and asking questions about the weather and sports scores.

At Wednesday’s event, Mr. Panay and other Amazon executives demonstrated how Alexa+ could do those things in a more personalized manner. Alexa+ could identify who was speaking and know the person’s preferences, such as favorite sports teams, musicians and foods, they said. They also showed how a device powered by Alexa+ could suggest a restaurant, book a reservation on OpenTable, order an Uber and send a calendar invitation.

ImagePanos Panay, the head of Amazon’s devices.Credit...Graham Dickie/The New York Times

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.

aob633 slot

Thank you for your patience while we verify access.

Already a subscriber? Log in.

“In recent weeks, a conversation around whether to change how we allocate our Electoral College votes has returned to the forefront,” Mr. McDonnell said in a statement on Monday. “I respect the desire of some of my colleagues to have this discussion, and I have taken time to listen carefully to Nebraskans and national leaders on both sides of the issue. After deep consideration, it is clear to me that right now, 43 days from Election Day, is not the moment to make this change.”

Ms. Gray’s 14-year-old son, Colt, is being charged as an adult for murder in the deadliest school shooting in Georgia’s history. He is accused of bringing an AR-15-style rifle to Apalachee High School in Winder, Ga., earlier this month, killing four — two students and two math teachers — and injuring at least nine.

Want all of The Times? Subscribe.pwbet gaming